International PMU Championship
The Queen's Night
Benelux
2nd Edition
Brussels, June 6–7
A two-day international PMU event in Brussels — whether you’re just starting out or an experienced artist
Choose Your Path
Attend, Compete, or Do Both
The Queen's Night Benelux is a two-day event. Each day has a different focus — you can join one or both.
Day 1 — The Championship
This is competition day. PMU artists from across Europe compete live on models in front of an international jury. After the competition rounds, VIP Demo Speakers take the stage with live demonstrations. If you want to compete and test your skills against other professionals, this is your day.
Day 2 — Education & Celebration
A full day designed to elevate your craft. Learn advanced techniques in three hands-on masterclasses led by internationally recognized artists, gain insights from five expert speakers on business growth, trends and artistry. Every participant enters an exclusive tombola with premium prizes. The evening transforms into the Awards Gala — a formal celebration with dinner, prize ceremony and networking with the industry’s best.
Choose the day that fits you — or combine both for the full experience.
| Gold — Day 1 | Platinum — Day 2 | Diamond — Day 1 + Day 2 | |
|---|---|---|---|
| Championship Entry | 1 category included | × | 1 category included |
| Extra Categories | +200€ each (max 2) | × | +200€ each (max 2) |
| VIP Demo Speakers | ✓ | × | ✓ |
| Masterclasses (3) | × | ✓ | ✓ |
| Speaker Sessions (5) | × | ✓ | ✓ |
| Networking Lounge | ✓ | × | ✓ |
| Welcome Gifts | ✓ | ✓ | ✓ |
| Tombola & Prizes | ✓ | ✓ | ✓ |
| Certificate | Participation diploma | Masterclass certificate | Participation diploma + Masterclass certificate |
| Gala Night | ✓ | +200€ add-on | Priority seating |
| Gala Night Partner | × | × | +200€ add-on |
Swipe to see all packages
Why most participants choose Diamond
Competing builds your reputation. An international championship is not just a contest — it’s a credential. You get judged by industry leaders, earn a masterclass-type certificate, and position yourself as a serious professional on the European PMU stage.
Masterclasses accelerate your growth. Three hands-on sessions with internationally recognized artists give you techniques you can’t learn from watching videos. Direct feedback, real models, real-time correction — that’s how you level up faster than months of practice alone.
Diamond gives you both. Compete on Day 1, learn on Day 2, celebrate at the Gala — and save over 15% compared to booking each day separately.
The Strategic Platform
A Global Game of Excellence
The Queen's Night Benelux is part of an international format connected to a worldwide PMU competition. This edition is designed as a structured professional platform for the Grandmasters of our industry—experts, trainers, and jury members.
Rather than presenting a fixed program, we present the board. The event is built around a defined structure, allowing selected professionals and partners to enter the format, choose their position, and execute their strategy within an international framework.
- International competition framework
- Arena-based demonstrations & evaluations
- Jury structure aligned with global standards
- Strategic brand integration
Live demonstrations on stage. Full attention. One audience that understands level.
Expertise that carries weight. Evaluation at the highest professional standard.
Where recognition meets celebration. An evening you won't forget.
Win Benelux. Advance to the World Stage.
The Grand Finale
Every grandmaster plays to reach the final board. The Queen's Night Benelux is the official semifinal for the Benelux region — and the winner advances to the world stage, competing alongside champions from every participating country. This is where your strategy meets its ultimate test.
Two Days. One Stage.
The Opening Game
Competition & Live Artistry
The main stage comes alive with world-class PMU artistry. Like a grandmaster studying the board, watch top professionals compete in real time — where precision, creativity, and technique are on full display in the arena.
The Endgame
Education & Celebration
A full day of strategic learning from the best in the industry, followed by the ultimate checkmate — an exclusive evening celebrating excellence and the community that drives it forward.
Choose Your Arena
Each category challenges artists to demonstrate precision, creativity, and mastery. Choose your battlefield and compete for the title.
Microblading
Manual hair-stroke technique using a hand tool to create ultra-fine brow strokes that mimic natural hair.
Junior & ExpertHair Stroke
Machine-based hair simulation for natural-looking eyebrow enhancement with precision and depth control.
Junior & ExpertEyebrow Shading
Soft powder or ombré brow effect using machine techniques for a fuller, defined brow look.
Junior & ExpertLips
Full lip colour, contouring, and enhancement through permanent makeup for natural or bold results.
Junior & ExpertShaded Eyeliner
Soft, smudged eyeliner effect created with gradual shading along the lash line.
Junior & ExpertTricopigmentation
Scalp micropigmentation that replicates hair follicles to create the appearance of density and coverage.
Single CategoryFineline Tattoo
Delicate, single-needle tattoo artistry with fine lines and intricate detail work.
Single CategoryAreola
Realistic areola reconstruction on latex, demonstrating colour matching and 3D realism.
Single CategoryEyebrow Lamination
Brow restructuring through lamination for a sleek, brushed-up, fuller appearance.
Single CategoryJunior — 0–3 years of professional experience • Expert — 3+ years of professional experience
The Queen’s Night Benelux — First Edition Highlights
MasterClasses
Powder Brows
1h 30min — Hands-on
Master to be announced
Lips
1h 15min — Hands-on
Master to be announced
Hyperrealism
1h 30min — Hands-on
Anna Kutsevolova
International Master Trainer
Creator of the Hyperrealism technique
Read more
Anna is the creator of the Hyperrealism technique, a groundbreaking hairstroke method followed and practiced by artists around the world.
With over 10,000 students trained internationally, her influence has shaped a new generation of PMU artists, many of whom have achieved remarkable success in global championships.
Her mission goes beyond artistry. Through Hyperrealism, Anna has helped thousands of women, men, and children regain confidence, including people living with alopecia.
She is also the author of the renowned Hyperrealism online training program and co-creator of the Hyperrealism pigment set developed with Etalon Mix.
At The Queen’s Night Benelux, Anna will deliver an exclusive 1h30 Masterclass on Hyperrealism, sharing the vision and precision behind one of the most influential hairstroke techniques in the world.
Exclusive Access
Three tiers of entry. One unforgettable experience.
Gold
An immersive first day focused on live artistry, competition, and networking among top professionals.
- VIP Demo live on model performed by national and international Masters
- Entry to 1 Championship category with live evaluation by the international jury
- Option to add up to 2 extra categories — 200€ per category
- Access to the professional networking lounge
- Gala Night dinner & awards ceremony included
Only VIP Demo (no competition) — 300€
Reserve Options →
Platinum
A full day of advanced education, live masterclasses, and exclusive speaker sessions to elevate your craft.
- 3 hands-on MasterClasses led by VIP Masters, including championship-level latex techniques
- 5 VIP Speaker presentations covering trends, business strategy, and artistry
- Exclusive tombola with premium prizes from event sponsors
- Certificate of attendance for all masterclasses
- Gala Night available as add-on — 200€
Diamond
The complete Queen's Night experience — two days of competition, education, networking, and celebration.
- Full access to both Day 1 and Day 2 — all Gold & Platinum benefits combined
- VIP Demo, Championship entry, MasterClasses, and all Speaker sessions
- Priority seating at the Gala Night dinner & awards ceremony
- Bring a partner to the Gala Night — additional 200€
- Exclusive Diamond networking moments with speakers and jury members
Please Note
By reserving your spot, you confirm that you have read and agreed to our terms and conditions, including our refund and data protection policies.
- All reservations are final. No refunds are available for cancellations or no-shows.
- All prices are stated in EUR and include applicable taxes.
- Access passes are personal and non-transferable.
- The organizer reserves the right to modify the programme if necessary.
Common Questions
Frequently Asked Questions
Do I need to be an experienced artist to compete?
Not at all. The championship includes a Junior League for artists with 1–3 years of experience. Whether you’re just starting out or a seasoned professional, there’s a category for your level.
I’m a junior artist — is this event for me?
Yes. The Queen’s Night Benelux welcomes artists at every level. The Junior League on Day 1 lets you compete against peers with similar experience, and the masterclasses on Day 2 are designed to help you grow faster with hands-on guidance from top international artists.
Is the competition only for Benelux countries?
The championship is officially a Benelux semifinal, but artists from any country are welcome to participate and compete.
Can I attend without competing?
Absolutely. Day 2 (Platinum package) is designed exactly for this — masterclasses, speaker sessions, networking, and the Awards Gala. No competition required.
Can I attend only Day 1 (competition)?
Yes, that’s exactly what the Gold package is for. It gives you access to the full competition day, VIP Demo Speakers, and the Gala Night.
Can I compete in just one category?
Yes. Your Gold or Diamond package includes one competition category. You can add up to 2 extra categories at 200€ each, for a maximum of 3 categories total. See the full judging rules & criteria for details.
How is the competition judged?
Each category is evaluated by an international jury panel using standardized criteria including technique, symmetry, color accuracy, and overall artistry. Scoring is transparent and follows the official judging rules & criteria.
Are models provided for the competition?
Models can be arranged, but we cannot guarantee a specific model or their skin quality. We strongly recommend bringing your own model — it significantly increases your chances of a better result.
What certificates do I receive?
There are two types. Day 1 (Gold) participants receive a participation diploma. Day 2 (Platinum) attendees receive a masterclass certificate. Diamond participants receive both.
What happens at the Gala Night?
The Gala Night is a formal evening celebration with dinner, the official awards ceremony, and networking with speakers, jury members, and fellow artists. Gold and Diamond packages include access; Platinum attendees can add it for 200€. Diamond guests enjoy priority seating.
Where and when does the event take place?
The Queen’s Night Benelux takes place on June 6–7, 2026 in Brussels, Belgium. The exact venue will be announced soon — follow us on Instagram for updates.
Can I bring a guest or partner?
Yes. You can add a partner to the Gala Night for an additional 200€. They will join you for the dinner, awards ceremony, and evening celebrations.
Is there a dress code for the Gala Night?
Elegant attire is recommended. The Gala Night is a formal celebration — think evening wear, cocktail dresses, or suits. It’s your moment to shine beyond the competition floor.
What payment methods are available?
Payment is processed online by card through our secure checkout. Installment options via Klarna will be available soon for added flexibility.
Meet the Organizer
Ioana Vărzaru
Master Trainer, International Speaker & PMU Judge
Passion, excellence, and elegance in everything she undertakes.
Founder of the Royal Beauty Center in Brussels, Ioana Vărzaru brings over 20 years of experience in the beauty industry, with 8 years fully dedicated to permanent makeup. She has trained more than 500 students across Europe, and her exclusive techniques — Royal Powder and Belinii Lips — are internationally recognized.
A judge and speaker at prestigious congresses in the United States, Europe, and the United Arab Emirates, she remains at the forefront of her craft through continuous, rigorous training.
Make Your Move
VIP Demo Speaker
Semifinal Jury Member
Sponsor
The Board Is Set.
Make Your Move.
Join the most prestigious PMU event in Benelux. Whether you come to compete, to learn, or to rule—your legacy begins here.
